also purchased two young watch brands: MVMT and Olivia Burton.Īs of publication of this article, the Movado Group Inc. and throughoutthe 1990’s and into the new millennium, the company developed its licensing division, creating partnerships with top fashion brands around the world.įurthermore, Movado Group Inc. In 1996, North American Watch Company changed its name officially to Movado Group Inc. completed its sales of Piaget to what is today the Richemont Group.
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By 1990, he became the president of Movado Group and spearheaded the moveto take the company public in 1993.Today hi is the CEO of Movado Group. In 1980, Grinberg’s son Efraim began working at the company, starting at the bottom and working his way through the ranks. A couple of years after that purchase, the company changed its name to Movado Group Inc. Again, he revitalized the brand – making it a global sensation. In 1983, Grinberg purchased the Swiss watch brand, Movado – a brand he had set his sites on more than a decade-and-a-half earlier. In Europe, the caliber was used by other brands (including Longines), but in America the Delirium went to Concord thanks to a generous donation Grinberg had made to fund the development of the movement. The quartz movement had been co-developed by a team at Switzerland’s ETA movement producer under the direction of Dr. It was Switzerland’s answer to the quartz crisis. In fact, in the late 1970’s the brand unveiled the Delirium, the thinnest watch in the world at 1.98mm thick. purchased the little known and relatively young (founded in 1908) Swiss watch brand Concord and set about revitalizing that brand, as well. Gringberg was instrumental in building Piaget (now owned by the Richemont Group) and inchanging the way Americans viewed watches. Piaget Gains Tractionįinally, thanks to traveling to other cities, partnering with jewelers on special editions, and creating unusual ads touting Piaget as the most expensive watch in the world (at a time when no-one spent money on watches), he was able to draw attention to the brand.
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In the early 1960’s, he found himself going door to door to a variety of retailers trying to sell the Piaget luxury watches. This company was renamed North American Watch Company in 1961. In 1960, three co-owners, including Grinberg who held 50 percent ownership (eventually, Grinberg would have total ownership) established the distribution agency for Piaget. There, at the age of 30, he struggled for a while, until an old friend who had also escaped Cuba asked Grinberg to go to New York and establish an American agency for the Swiss brand, Piaget. When you want a watch that is as precise as it is stunning, shop Macy’s to browse the collection of Movado watches.Gedalio Grinberg, known to his friends as Gerry, was a Cuban-born Jew who, in 1960, fled Cuba with his family to escape Fidel Castro’s Marxist revolution.ĭespite being held for hours by the Cuban secret police and being threatened with execution, Grinberg nevertheless got out of Cuba several days later and headed to Miami in America. Store your watch in its case when you’re not wearing it or reuse the case for something else. Each watch comes in a unique, sophisticated watch case with features like magnetic closure and a signature lining featuring the brand’s logo. Movado’s attention to detail doesn’t just stop at their watches. With each watch featuring intricate touches, such as silver tone or gold tone stick indices and perforated leather straps, you’ll marvel at its craftsmanship every time you put it on!
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If it’s a men’s watch you’re looking for, Movado offers many varieties-with watch straps in leather or stainless steel. If you want a bolder look, try a medium gold tone stainless steel watch that adds a beautiful shine to any ensemble. Understated bezels and a signature tonal dot at the twelve o’ clock mark make this type of watch the picture of elegance. Want a watch strap with a bit of flair? Opt for watches in rose gold stainless steel for a tone that will truly stand out. The ability to accurately and conveniently tell time will leave you feeling confident about getting where you need to go-and making a fashionable statement once you get there! No matter what type of watch features you’re looking for, you’ll find everything from water-resistance and chronograph dials to Swiss movement and date and time. With such reverence for the art of time-telling, it’s no wonder that every watch from this landmark brand is a beacon of craftsmanship and precision. Known for its signature design with a simple dot at the top center of the watch face, every watch is an homage to the sun’s placement at high noon and the classic method of time-telling: The sundial. Movado is one of the most shining examples of why Swiss watches are consistently heralded as the most reliable.